Using Your Smartphone to Enhance Your Brand

Written by Georgina Thorne
On & Categorised in Guest Blog PostOnline MarketingSocial Media

Since the growing popularity of smartphones has taken the world by storm, every year we as a planet are taking more and more photos and uploading them to the internet.

It is predicted that a staggering 1.2 trillion photos will be taken on smartphones alone in 2017!

Phone cameras have made significant leaps in technology since the first ones appeared on the shelves in the early 2000s. The first cell phone with a built-in camera was manufactured by Samsung and released in South Korea in June of 2000.

The SCH-V200 (phone?) flipped open to reveal a 1.5-inch LCD screen and the built-in digital camera was capable of taking 20 photos at 0.35-megapixels, but you had to hook it up to a computer to view your photos.

Today, some phones have dual lenses, auto focus, image stabilisation and incredible low-light capabilities, boasting 12MB file sizes! There’s also a vast range of camera accessories available for smart phones like lenses, LED lights and video mounts to take your images to the next level.

A huge percentage of the world now own a smartphone which they have on them at all times. Phones are small, convenient and take great quality images that you can upload to social media instantly and store in the cloud as well.

Facebook and Apps like Instagram, have proved to be amazing place for sharing images and also for enhancing your businesses visual profile.

Social media has grown from strength-to-strength and is an incredible tool – Facebook and Apps like Instagram, have proved to be amazing place for sharing images and also for enhancing your businesses visual profile. You have the ability to tweak and manipulate images and share with the world in an instant.

It is now, therefore, even more important to have quality imagery that reflects your product, service and company. Most people on average, judge a website and brand, within the first five seconds of landing on a Home Page.

A poor quality photo can have an negative impact on your brand.

With so many of us using our smartphones to take images, it’s created an appetite for photography that many of us wouldn’t have considered before. You no longer need to spend vast amounts of money on expensive camera equipment, all you need is your phone.

How to Make The Most of Your Phone

If you want to find out how you can make the most of your smart phone to take impressive photos, I’ll be running a 4 hour  Phone Photography workshop that will give you the knowledge and skills to create imagery that engages and installs confidence with your audience.

You can find out the next available dates and prices by clicking the link below:

Phone Photography Workshop Details

If you want to know a bit more about Justin, here’s how to find him online: