The Pros and Cons of Using Social Media For Business

Written by Georgina Thorne
On & Categorised in Social Media
Social Media For Business

There is no doubt that social media marketing can have a massive impact on your business. With billions of potential clients at the other end of a post or tweet, and minimal cost it’s easy to get carried away and spend hours creating posts and scrolling through your feed waiting for someone to bite.

I want to share some of the pros and cons of using social media for business with you, so the massive impact it has is 100% positive.

Pros of social media

When used effectively, social media can have all the benefits of word of mouth, but on a massive scale! It gives you the tools you need to reach out to so many potential customers, learn from their behaviour and make better marketing decisions.

Here are a few other things social media can help you out with, when you use it in the right way:

  • Reducing your marketing costs
  • Increasing traffic to your website
  • Improve your search engine rankings (SEO)
  • Improve customer engagement
  • Opens up doors to international markets
  • Easy for customers to leave feedback
  • Target audience market research
  • Networking opportunities with customers and other businesses

Cons of social media

But if you don’t take social media seriously, you could end up wasting a lot of time and money and not see any results for your efforts.

Here are a few things that could go wrong if you launch your brand on social media without proper planning:

  • You spend hours creating content that doesn’t get any engagement
  • You don’t make allowances for daily monitoring and miss out on opportunities
  • You don’t schedule enough time to manage your social media presence and don’t see any real benefits
  • You give your audience a false representation of your brand
  • You run the risk of provoking inappropriate behaviour on your site that damages your brand
  • You don’t plan your content around you business goals and your posts have no purpose

But whatever the risks, being on social media can be hugely rewarding, and having a social media strategy prepared before you get started will help you manage those risks.

Do Your Homework

To make sure social media has a totally positive effect on your business, here are several articles you can read to get you off to the best start:

3 Ways to Grow an Audience on Social Media

Top 5 Social Media Channels for Business and their Features

How To Create More Engaging Content for Social Media

Why You Need Brand Style Guidelines