Before A Successful Marketing Plan Comes Reflection

We’re a week into 2018 and every where you look people are telling you to plan your marketing for the months and year to come. But just thinking ahead isn’t the only thing you need to do to create a successful marketing plan. Yes it’s important to set new goals or double down on a… Read the full article ›

“Rage Against the Meme” – Should We Use Memes In Our Marketing?

A writer at Grazia magazine is so fed up of seeing memes in her Facebook feed that she felt the need to mention it in the November issue in a short piece titled ‘Rage Against The Meme’. I wanted to share this with you because I know how hard it is to come up with… Read the full article ›

What Is An Audience Profile And How Do You Create One?

What Is An Audience Profile And How Do You Create One?

If you’ve read any of my other blog articles you’ll notice I talk a lot about the importance of “Knowing Your Audience” when it comes to marketing. To know your target audience is to understand the individual reasons why they would buy from you. And you can find that out by creating an Audience Profile…. Read the full article ›

email marketing vs social media

Email Marketing vs Social Media: Email is More Powerful

When social media took off, the digital marketing pundits predicted that it would be the end of email. Well they were wrong. When it comes to email marketing vs social media; email is the clear winner. Email marketing is more powerful than social media for marketing your business. There is no doubt that over the last… Read the full article ›