Top 5 Social Media Channels for Business and their Features

Written by Georgina Thorne
On & Categorised in Social Media
Top 5 social media channels for business

If you’re thinking about using social media to build your brand online, its important you figure out which platform is going to work best for your business and your audience.

You don’t need to have your finger in all the social media pies, your efforts will be much more effective if you research your channels and pick one that will best showcase what you have to offer and where your target audience are likely to be hanging out.

Here’s a run down of the Features and Benefits of the top 5 social media channels for business, Facebook, Twitter, Instagram, Pinterest and LinkedIn, to help you figure out which social channel will work best for you.

Social Media Marketing (1)


I’m starting with Facebook, it’s by far the biggest social media platform, with over a billion people using the site every month. It’s main focus is to keep people connected, or reconnect with people that you know offline.

But the business features are constantly developing and your potential reach is huge.
Here’s what Facebook it has to offer:

  • 76% of users will check into their Facebook account every day.
  • It has a relatively even split of female to male users with 52% being female and 48% male
  • You can create a specific business page
  • You can upload different types of content, images, videos, stream live video
  • Create link posts which generate a full width thumbnail image of your website page
  • You can engage with your followers through the posts comments or private direct messages.
  • Add lots of information about your business in the about section, including your location and contact information
  • You can add a call to action on your page
  • You can list your products or services, complete with a photo and prices.
  • There’s the option for paid for advertising
  • Facebook insights can help you monitor your progress
  • Instant messaging
  • Share content from your timeline
  • Edit your posts after publishing – apart from the upload
  • Desktop and mobile


Twitter is still a very popular platform with over 300 million active users. Although you’re limited to 140 characters, you can still create great engaging content, you just have to be a bit more creative.
It’s mainly used to communicate with other individuals with similar interests, regardless of whether users know one another off Twitter.

  • 42% of users will check in every day
  • 55% of users are female with 45% male
  • The word count is limited to 140 characters
  • You can upload photos and video
  • You can share links in your tweets
  • You can connect with followers through reply tweets and private messages
  • Follow trending topics
  • Share content from your timeline
  • There’s the option for paid for advertising
  • Add link to your site
  • Updatable on Desktop and mobile
  • It has Twitter analytics so you can monitor your engagement


Instagram is the fastest growing social network with over 400 million active users. and has the most engaged users compared to other platforms. It’s ideal for creative business, and for showcasing products.

  • 51% of users check in every day.
  • 49% women 51% men
  • Great for sharing photos and video
  • It has built in image editing tools
  • There’s the option for paid for advertising
  • You can add a website link in your profile
  • Follow trending topics using hashtags
  • Share live video
  • Create a specific business account
  • Instagram insights will show you how your posts are doing
  • Connect with your followers through post comments and private messaging
  • Mobile app only


Pinterest is hugely popular with the creative industries, interior designers, graphic designers, illustrators, furniture makes and everything in between, with over 110 million active users.
Although you’re limited to just uploading photos, the platform is by no means limiting. This platform is all about curation and discovery.

Users don’t check in as often as they do on Facebook and Instagram, but when they do, they spend much more time here than any other social media platform.

  • 25% of users check in every day
  • 71% women 29% men
  • Upload images
  • Great for discovering new things
  • Share links
  • Organise your content into categories or themes
  • Promote your pins
  • Create private boards
  • Link back to your website
  • Specific business tools
  • Mobile and desktop
  • Analytics
  • Buy products through the site


This is the go to platform for B2B social media marketing and has over 100 million active users. It’s where all the professions hang out and discuss all things business, which makes this the best platform to promote your skills and services.

It’s an easier sell on LinkedIn because it’s sole purpose it to connect like minded professionals, potential clients and employees.

  • 18% of users check in every day
  • 46% women 54% men
  • Focused on professional interest
  • You can build up a detailed profile page
  • Create and join groups in your niche
  • Give and receive recommendations
  • Create status updates
  • Import blog content and other published content
  • Share links
  • Link back to your website
  • Analytics

Look into each social media channel and determine which will work best for your business and your audience.

Additional Reading

To find out how to make real connections and up your engagement on your chosen social media channels, check out the Grow Your Audience With Social Media post.