how to maintain a healthy social media marketing mindset

How To Maintain A Healthy Social Media Marketing Mindset

If you’re using social media to promote your business, it probably already feels like you have a pretty unhealthy relationship with your phone, and all you’re ever doing is checking your various accounts, from the second you wake up till the minute you go to bed.   Some of you may even take your phones… Read the full article ›

Social Media Content Categories Your Followers Will Love

Social Media Content Categories Your Followers Will Love

If you want to promote your business on social media, or anywhere online for that mater, you need plenty of content. And we’re all more than aware of how hard it is to come up with new content every month, every week, every day, to keep our followers happy and our brand message out there…. Read the full article ›

Why you need brand style guidelines

Why You Need Brand Style Guidelines

If you want to making your brand instantly recognisable across all of your online platforms you need to set your Brand Style Guidelines. What Are Brand Style Guidelines Your Brand style guidelines, (or brand book, or Style Guides) are the rules you set for your content, so you communicate a consistent message across your platforms…. Read the full article ›

How To Create More Engaging Content for Social Media

How To Create More Engaging Content for Social Media

When it comes to marketing on social media, or anywhere online for that matter, the success of your campaigns all come down to their content. Without content there is no marketing. But, what if you’re creating tones of content, but you’re still not seeing the results you need? The chances are you’re not getting enough… Read the full article ›

How To Maintain An Authentic Voice As A Social Media Manager

How To Maintain An Authentic Voice As A Social Media Manager

When you take on the role of social media manager on behalf of a business, you have to be able to slip into their feeds undetected and blend in as if you were one of their own. As a user of social media, it’s so important for you to feel connected with the business pages… Read the full article ›

7 was social media managers can avoid post block

7 Ways Social Media Managers Can Avoid Content Block

When you’re a social media manager, it can be a tough job coming up with new content to keep all the feeds you manage topped up with fresh and engaging content. Without a process in place that helps you plan ahead you can end up spending hours pondering different ideas. So I wanted to share… Read the full article ›


Do Social Media Scheduling Tools Like Buffer Negatively Affect Facebook Reach?

If you spend any amount of time on social media as a business owner or as a marketer, you’ll have probably come across articles discussing the effects 3rd party scheduling tools can have on your Facebook reach. But do social media scheduling tools really affect Facebook reach? Over the last few years organic reach on Facebook… Read the full article ›


6 Best Ways To Build Your Personal Brand on Social Media

When you run a small business, having a strong online presence can make all the difference to your bottom line. With over 600 million active websites on the internet and billions of social media accounts, how do you make yourself stand out? The answer is by building a personal brand. A personal brand is very… Read the full article ›


How SEO Can Help Improve Your Domain Authority

Before I get to how SEO can help improve your domain authority, I’ll first explain what your Domain Authority is and why it’s worth understanding it. What is Domain Authority? Domain authority is a search engine ranking system developed by the SEO masters at Moz, which determines how you show up in Google search results. It’s simple… Read the full article ›


How To Use Twitter To Promote Your Blog

Hands up who uses Twitter to promote their blog? If your hands not up, I have to tell you, you’re missing a trick. With 330 million active users, this beautifully fast paced platform can help you to seriously maximise your blog reach. If you’ve overlooked Twitter because you thought it was too dull, I’ve got… Read the full article ›

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