Facebook continues to be an important means of communication and effective marketing platform for a lot of businesses, in-spite of the bad press it continues to receive. As marketers it’s our job to establish the best ways to communicate with out audience and I think we can safely say that Facebook isn’t going anywhere in… Read the full article ›

Last week I got asked a question about creating content and downloads in the Build your brand online Facebook group. One of the members is building an online brand and wants to use downloads as part of her content marketing strategy. Which got us talking about the different types of content you can offer and… Read the full article ›

It can be tiring constantly chasing your own social media keeping it relevant, updated and engaging. If you read my previous blog, then you are hopefully well on your way to getting your business noticed on social media. But what now? Now we need to talk about how to plan and manage your social media channels… Read the full article ›

If you’re thinking about taking the plunge and starting up your first blog, getting started might not be as easy as it seems! Being the next big mummy blogger influencer or using  blogging to promote your business requires planning. You’ll need to think about what you are going to write about, how people going to find… Read the full article ›

The shift in technology now means that more people are interacting with brands online. It is vital you have brand consistency to ensure users can easily recognise your brand on any digital platform, from social media to websites.  Keep reading to find out why brand consistency across all platforms is so crucial, and how you… Read the full article ›

The most popular question I get asked about digital marketing is ‘how do you use social media to get noticed?’ Followed by, ‘how do I do it without spending all of my time on social media?’ Unfortunately there is no quick way around this. It will take time, planning and attention. But, I promise great things… Read the full article ›

When I ask business owners how they cope with creating marketing content, most of them say that they get stuck, they need content ideas. They struggle knowing what to talk about what content will have the most impact. More often than not, this leads to sporadic content creation and inconsistencies in their delivery. So, I… Read the full article ›

A lot of people ask me what the best ways to use social media to market their business are to attract new customers. Unfortunately there is no simple answer to that question, because it really depends on your business, what a customer looks like to you and what you see as an actual conversion. Some people… Read the full article ›

If you’ve been reading up on business growth or ways you can build your brand you have probably read some advice on the importance of having a purpose. Some experts on the subject have even gone so far as to say that without it you simply won’t survive in today’s market place. So what is… Read the full article ›

Marketing has always been about connecting with your audience in the right place at the right time. And as the number of adults using the internet increasing every single day, that “right place” is online. It’s no surprise that since 1995, back when Amazon.com launched its online shopping site, the number of people shopping online increased at an… Read the full article ›