Blog

7 Steps To Successful Marketing In 2018

I want 2018 to be a great year for you and your business, which is why I've put together the 7 Steps To Successful Marketing in 2018. By following these 7 steps every time you address your marketing and campaign strategy, you will make your marketing more effective and 100% more likely to pay off.... Read the full article ›

Before A Successful Marketing Plan Comes Reflection

We’re a week into 2018 and every where you look people are telling you to plan your marketing for the months and year to come. But just thinking ahead isn’t the only thing you need to do to create a successful marketing plan. Yes it’s important to set new goals or double down on a… Read the full article ›

“Rage Against the Meme” – Should We Use Memes In Our Marketing?

A writer at Grazia magazine is so fed up of seeing memes in her Facebook feed that she felt the need to mention it in the November issue in a short piece titled ‘Rage Against The Meme’. I wanted to share this with you because I know how hard it is to come up with… Read the full article ›

What Is An Audience Profile And How Do You Create One?

If you’ve read any of my other blog articles you’ll notice I talk a lot about the importance of “Knowing Your Audience” and what an Audience Profile is when it comes to marketing. To know your target audience is to understand the individual reasons why they would buy from you. And you can find that… Read the full article ›

How To Create a Successful Marketing Campaign in 7 Steps

The famous Nike tag line "Just Do It" does not apply to digital marketing. Which is why I want to show you how to create a successful marketing campaign in 7 simple steps. Whatever the size of your business, marketing it online, or anywhere for that matter, will only be effective if you have a... Read the full article ›

A Successful Marketing Campaign is All in the Plan

When it comes to successfully marketing your business online, creating a specific campaign, backed up with a plan is the only way to see real results. Trying to deliver a single message across multiple channels, to a specific audience is hard work. Without a smart process in place you can easily loose your way and... Read the full article ›

Email Marketing vs Social Media: Email is More Powerful

When social media took off, the digital marketing pundits predicted that it would be the end of email. Well they were wrong. When it comes to email marketing vs social media; email is the clear winner. Email marketing is more powerful than social media for marketing your business. There is no doubt that over the last… Read the full article ›

10 Tips For Ecommerce Success This Christmas

It’s that time of year again. Time to get your online shop ready for your Christmas shopper. As I’m sure you know, Christmas is critical to a successful year and there aren’t many shopping days left now. So now’s the time to get your online store ready for all those festive shoppers. Here are my… Read the full article ›

26 Free Places You Can Promote Your website Online

Now you’ve got your website live, how do you drive people to it? There are places online where you can promote your website for free, and increase your reach. Promoting your website to reach a wider audience is a bit of a ‘process’. One of the first steps in that process is to find other websites… Read the full article ›

How To Win The Engagement Game

The world of social media is constantly changing. What works one day, may not work the next. If you want to win the engagement game, you have to adapt to those changes, or you’ll quickly fall behind. But don’t panic! I’ve put together a list of the top trends that you can make the most of to… Read the full article ›