When I ask business owners how they cope with creating marketing content, most of them say that they get stuck. They struggle knowing what to talk about what content will have the most impact. More often than not, this leads to sporadic content creation and inconsistencies in their delivery. So, I want to share some… Read the full article ›

A lot of people ask me what the best ways to use social media to market their business are to attract new customers. Unfortunately there is no simple answer to that question, because it really depends on your business, what a customer looks like to you and what you see as an actual conversion. Some people… Read the full article ›

If you’ve been reading up on business growth or ways you can build your brand you have probably read some advice on the importance of having a purpose. Some experts on the subject have even gone so far as to say that without it you simply won’t survive in today’s market place. So what is… Read the full article ›

Marketing has always been about connecting with your audience in the right place at the right time. And as the number of adults using the internet increasing every single day, that “right place” is online. It’s no surprise that since 1995, back when Amazon.com launched its online shopping site, the number of people shopping online increased at an… Read the full article ›

In this digital age, you don’t have to go to college and pay a fortune to learn a new skill. In the comfort of your lounge, you can become an expert in all things “online marketing”, from social media, through to SEO (Search Engine Optimisation). And what’s even more exciting, is that some online courses… Read the full article ›

There is no doubt that social media marketing can have a massive impact on your business. With billions of potential clients at the other end of a post or tweet, and minimal cost it’s easy to get carried away and spend hours creating posts and scrolling through your feed waiting for someone to bite. I… Read the full article ›

Meet Jenni Retourné, founder of Willowberry Natural Skincare, who has gone from beauty editor to creating award winning skincare products. I’ve caught up with Jenni to talk her about how digital marketing has played a big part in the success of her business. What motivated / inspired you to start your business? I used to… Read the full article ›

If you’re using social media to promote your business, it probably already feels like you have a pretty unhealthy relationship with your phone, and all you’re ever doing is checking your various accounts, from the second you wake up till the minute you go to bed.   Some of you may even take your phones… Read the full article ›

If you want to promote your business on social media, or anywhere online for that mater, you need plenty of content. And we’re all more than aware of how hard it is to come up with new content every month, every week, every day, to keep our followers happy and our brand message out there…. Read the full article ›

If you want to making your brand instantly recognisable across all of your online platforms you need to set your Brand Style Guidelines. What Are Brand Style Guidelines Your Brand style guidelines, (or brand book, or Style Guides) are the rules you set for your content, so you communicate a consistent message across your platforms…. Read the full article ›