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what is digital marketing

What Is Digital Marketing?

Marketing has always been about connecting with your audience in the right place at the right time. And as the number of adults using the internet increasing every single day, that “right place” is online. It’s no surprise that since 1995, back when Amazon.com launched its online shopping site, the number of people shopping online increased at an… Read the full article ›

online marketing courses 2018

5 Of The Best Free Online Marketing Courses 2018

In this digital age, you don’t have to go to college and pay a fortune to learn a new skill. In the comfort of your lounge, you can become an expert in all things “online marketing”, from social media, through to SEO (Search Engine Optimisation). And what’s even more exciting, is that some online courses… Read the full article ›

Social Media For Business

The Pros and Cons of Using Social Media For Business

There is no doubt that social media marketing can have a massive impact on your business. With billions of potential clients at the other end of a post or tweet, and minimal cost it’s easy to get carried away and spend hours creating posts and scrolling through your feed waiting for someone to bite. I… Read the full article ›

Digital Marketing Success Jenni Willowberry

Digital Marketing Success For Natural Skin Brand Willowberry

Meet Jenni Retourné, founder of Willowberry Natural Skincare, who has gone from beauty editor to creating award winning skincare products. I’ve caught up with Jenni to talk her about how digital marketing has played a big part in the success of her business. What motivated / inspired you to start your business? I used to… Read the full article ›

how to maintain a healthy social media marketing mindset

How To Maintain A Healthy Social Media Marketing Mindset

If you’re using social media to promote your business, it probably already feels like you have a pretty unhealthy relationship with your phone, and all you’re ever doing is checking your various accounts, from the second you wake up till the minute you go to bed.   Some of you may even take your phones… Read the full article ›

Social Media Content Categories Your Followers Will Love

Social Media Content Categories Your Followers Will Love

If you want to promote your business on social media, or anywhere online for that mater, you need plenty of content. And we’re all more than aware of how hard it is to come up with new content every month, every week, every day, to keep our followers happy and our brand message out there…. Read the full article ›

Why you need brand style guidelines

Why You Need Brand Style Guidelines

If you want to making your brand instantly recognisable across all of your online platforms you need to set your Brand Style Guidelines. What Are Brand Style Guidelines Your Brand style guidelines, (or brand book, or Style Guides) are the rules you set for your content, so you communicate a consistent message across your platforms…. Read the full article ›

How To Create More Engaging Content for Social Media

How To Create More Engaging Content for Social Media

When it comes to marketing on social media, or anywhere online for that matter, the success of your campaigns all come down to their content. Without content there is no marketing. But, what if you’re creating tones of content, but you’re still not seeing the results you need? The chances are you’re not getting enough… Read the full article ›

How To Maintain An Authentic Voice As A Social Media Manager

How To Maintain An Authentic Voice As A Social Media Manager

When you take on the role of social media manager on behalf of a business, you have to be able to slip into their feeds undetected and blend in as if you were one of their own. As a user of social media, it’s so important for you to feel connected with the business pages… Read the full article ›

7 was social media managers can avoid post block

7 Ways Social Media Managers Can Avoid Content Block

When you’re a social media manager, it can be a tough job coming up with new content to keep all the feeds you manage topped up with fresh and engaging content. Without a process in place that helps you plan ahead you can end up spending hours pondering different ideas. So I wanted to share… Read the full article ›